Paying rent on a store they were already running.

The generic platform handled the basics, but every workflow that mattered required a paid add-on or a workaround. Customer email lists couldn't be exported cleanly. The product catalog didn't model the way veterinary supplies actually sell — units, dosages, and bulk pricing. And every transaction took a slice.

  • Monthly subscription plus per-transaction fees, no path to lower as volume grew
  • Add-ons required for things core platforms include — admin reporting, email campaigns
  • Catalog model didn't fit specialty supply (case-pack pricing, dose variants)
  • Customer data trapped on the platform, hard to use anywhere else

Database-driven, admin-included, theirs to keep.

A custom store built around how veterinary supply actually moves. Admin portal for product, order, and customer management. Integrated email campaigns that actually use the customer data instead of forwarding it to a third party. Payment processing wired up at the lower direct-merchant rate.

  • Custom catalog with product variants for cases, doses, and bulk pricing
  • Integrated admin portal — orders, customers, fulfillment, all in one place
  • Customer email campaigns built in, using their own customer list
  • Direct merchant account — lower per-transaction fees, no platform skim
  • Full data ownership — exports, backups, and migration always possible

The numbers got out from under a platform.

Per-transaction cost down

Moving to a direct merchant account meant the per-order processing cost dropped — the savings compound on every order, indefinitely.

Admin work consolidated

Order management, customer lookups, and email campaigns all run from one admin instead of three different SaaS dashboards.

Catalog matches reality

Products are modeled the way the business actually sells them. No more "use this workaround field for dose size."

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