Calf Care Vet sells specialty veterinary supplies online. They started on a generic e-commerce platform, outgrew it, and were paying per-transaction fees plus a monthly subscription on top of that. We built them a custom store with the same conveniences and none of the rent.
The generic platform handled the basics, but every workflow that mattered required a paid add-on or a workaround. Customer email lists couldn't be exported cleanly. The product catalog didn't model the way veterinary supplies actually sell — units, dosages, and bulk pricing. And every transaction took a slice.
A custom store built around how veterinary supply actually moves. Admin portal for product, order, and customer management. Integrated email campaigns that actually use the customer data instead of forwarding it to a third party. Payment processing wired up at the lower direct-merchant rate.
Moving to a direct merchant account meant the per-order processing cost dropped — the savings compound on every order, indefinitely.
Order management, customer lookups, and email campaigns all run from one admin instead of three different SaaS dashboards.
Products are modeled the way the business actually sells them. No more "use this workaround field for dose size."
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